Author Archives : admin

How The Top Social Media Platforms Have Changed And What It Means For Marketers

If you’ve been in social media marketing for several years, you will have experienced first hand how the top platforms change time and again. Whereas some old favorites still remain popular, others that were once widely-used are nowhere near the top of the list and yet others still have gained a huge number of active […]

Free Download: YouGov & Social Media Week’s Influencer Marketing Report

The influencer marketing industry has experienced exponential growth over the course of the last decade and shows no signs of slowing. In June 2018, we partnered with YouGov to survey more than 1,100 U.S. adults to explore the role of influencer marketing in driving purchasing decisions, the difference between “celebrities” and “influencers,” and more. DOWNLOAD […]

4 Ways Social Media Can Improve Your Customer Service

Social media customer service is the latest resource that enterprise leaders are implementing to uplift their organizations. Enterprises are leveraging social media in a way that builds brand awareness, promotes sales and improves community relations. Exceptional customer service promotes growth and provides businesses with coveted firsthand, word-of-mouth referrals, which remain unsurpassed as the best way […]

How To Use Facebook Newsfeed Ads To Grow Your Email List

The ROI of email marketing is as high as it has ever been, but attracting email subscribers is becoming trickier. Fortunately, Facebook is a goldmine of potential email subscribers. Running Facebook Newsfeed ads can be one of the most effective ways to build your list. Facebook Newsfeed ads were introduced in 2012. They have taken […]

8 Ways To Use Facebook Engagement To Boost Sales

In 2008, Facebook was first ranked as the most used social network on a worldwide basis and still holds that position today in terms of active users. Still, its popularity is waning, especially among teens, but don’t count this social media giant out just yet. Facebook provides many opportunities to engage your target audience and […]

8 Instagram Tools to Quickly — and Effectively — Grow Your Client’s Instagram Audience

With over 800 million active users — approximately 500 million of whom use the platform daily — it’s little wonder that so many businesses want to be active on Instagram. With the platform’s recent introduction of a new native payments feature, it’s clear that there is greater potential for monetizing Instagram than ever before. Of course, […]

Facebook Workplace, Slack, or Yammer: What Is The Best Office Collaboration Tool

Collaboration is essential in the workplace, especially when your team is spread out across multiple locations. Without the right tool, it can be difficult to ensure that everyone is on the same page. To help keep your team in check, you have three main options for the best office collaboration tools: Facebook Workplace, Slack, and […]

Sling TV to Offer a Free Streaming Package as Pressure From Competitors Intensifies

The Dish-owned streaming service had a couple of announcements today. One — a 25% price hike to its base package — that wasn’t so great, and another — the introduction of free content for ex-subscribers — that could have a positive impact on its overall performance as competition from rival services heats up. Launched in 2015, […]