Author Archives : admin


How To Cultivate Your Brand-Influencer Relationships

Back in June, Lia Haberman, Senior Director of Social Media and Audience Growth at LIVESTRONG.COM, took the stage at SMWLA to explain how her company develops on-going relationships and creates lasting partnerships with influencers. In this clip, Lia urges brands to consider their influencer’s goals in order to invest in a healthy partnership with them. […]


Interview: NatGeo’s VP of Digital, Adam Quinn on Which Platforms to Invest In

During Social Media Week Los Angeles, National Geographic’s Vice President of Digital, Adam Quinn, discussed how the company leverages the tools of digital media to continue to take its 130-year-old brand into the future as the most followed brand on social during their session, “Thumb-Stopping Social Storytelling.” We sat down with Adam for more insights […]


Facebook and LinkedIn Join the SMWLDN Lineup

Social Media Week London 2018 is fast approaching, and we’re continuing to bolster the lineup with incredible speakers and panelists to discuss new ideas, trends, and innovations in social media, publishing, and marketing. SAVE UP TO £100 BEFORE PRICES INCREASE! This week alone we’re announcing two new events, hosted by two of the biggest platforms […]


5 Reasons Why You Shouldn’t Buy Fake Followers

Big follower numbers on social media look impressive. To achieve that goal, many people turn to fake followers, which are imprecisely referred to as bots. If you’re growing frustrated with a client who only cares about followers and likes, you may be tempted to pay for fake followers. After all, even if you actively fight […]


NEW PODCAST: Account-Based Marketing at Scale with Aaron Goldman, Chief Marketing Officer of 4C

This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C. 4C is a data science and media technology company that improves marketing effectiveness and efficiency for brands, agencies, media companies like eBay, NBC and Sony Pictures. Aaron is another one of our seasoned Social Media Week speakers and […]


Get ‘Closer’ to Social Media Week Santo Domingo

The first ever Social Media Week Santo Domingo takes place September 10-14 with 30+ speakers representing brands like Taco Bell, Nestle, Universidad Iberoamericana – UNIBE, and Miami Ad School. We spoke with their team about the upcoming event, what sessions they are most excited about, and some of the topics they will discuss during the […]


5 Reasons Why You Should Start A Branded Podcast

Branded storytelling has been a part of the fabric of media for years now. It was only a matter of time before it conquered the next frontier: podcasts. Podcasts created by or in conjunction with brands—sometimes called branded podcasts, sometimes called original podcasts with brands—are gaining in popularity, and many of the major podcast production […]


What Nike’s Kaepernick Campaign Teaches Brands About Going Political

Nike lit social media on fire over the weekend with its new “Just Do It” campaign featuring Colin Kaepernick, the controversial and political quarterback. Kaepernick hasn’t played in the NFL for a couple of years, and many (including Kaepernick, according to a lawsuit he filed against the league) believe that’s partially due to his decision […]


How Does Facebook’s News Feed Work Now?

According to a recent Pew Research Center survey, more than half of American adults don’t understand why certain posts appear in their Facebook news feed. This report drops on the heels of Facebook tweaking its algorithm to prioritize “meaningful interactions,” meaning fewer posts from brands and more posts from friends should appear on users’ feeds. […]