Author Archives : admin


Meet HearMeOut: The Social Media Platform Looking to Bring Audio Back Into the Mainstream

It’s no secret that voice and audio are having a moment—but will there be a time that they compete with visual in the digital landscape? The social platform, HearMeOut, is looking to be the leader of the movement and the one to find out. HearMeOut is the first audio-based social network built around 42-second voice […]


Freelancers: Here’s Your Chance to Work at SMWLA This June

Ever dreamed of attending SMWLA? How about an opportunity to work at the event? Our 9th annual conference will be held June 12 to 14 at The Eli and Edythe Broad Stage: 1310 11th St, Santa Monica, CA 90401. We’re hiring several exciting positions spanning registration, production support, programming logistics, and customer service. Please submit […]


F8 2018: Everything You Missed & Need To Know

At its core, F8, Facebook’s annual two-day conference held in San Jose, serves as a showcase of the products and features in store for the platform for the upcoming year. These innovations are aimed to spark critical discussions about the future of tech amongst Facebook product experts, developers, and the broader global development community at-large. […]


‘It’s Complicated’: Unpacking Marketing’s Tenuous Relationship with Tech

When my team held a brainstorming session in late summer 2017 to discuss our global theme for the tenth anniversary of Social Media Week, we could not have possibly imagined what would come in the months to follow—namely, the Cambridge Analytica scandal and an industry-wide about-face regarding the role of tech in society. In some […]


How to Design Better Social Media

This article was originally published on Medium and written by Tobias Rose-Stockwell Data exploits affecting millions, election hacking, the death of newspapers, weaponized propaganda, troll armies, deepening polarization and the shaky future of democracy itself. It seems we’re presented daily with a laundry list of dystopian consequences linked back to our collective overuse of social […]


SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from poor performance and a […]


The Secret to Overcoming Lead Gen Backlash in B2B? Balance.

B2B marketing is all about striking the right balances. Which metrics matter most, and how should you prioritize? What’s the right combination of automation and brand storytelling? Finally, how much data is too much data? These were the overarching questions addressed in at SMWNYC in a panel featuring Jillian Ryan, Senior B2B Analyst at eMarketer, […]


Why Marketers Need To Adapt To Forge Deeper Connections With Gen Z

Gen Z (aka those born between 1995-2014) comprises 25% of the US population, and will account for 40% of all consumers by 2020. It is the largest and most ethnically diverse generation in history and currently represents around $143 billion in buying power (without factoring in influence on household spending). Gen Z has never known a world […]