Benefits of social media for business

Social media and Business

Social media is a low-cost way to find new customers and reach out to existing ones. More than 40% of businesses using Twitter, LinkedIn, Facebook and blogs have generated a customer from each of them, according to Hubspot’s 2010 State of Inbound Marketing report.

But if you’re brand new to social media, the process of developing a worthwhile business plan might seem intimidating. To truly understand the business ramifications of services like Twitter and Facebook, you first have to start using them — and just signing up for an account is not enough. Engaging regularly on social networks is the only way to see their potential.

If your business is about to embark on this journey for the first time, here are five tips that will ease you in and calibrate your expectations.