Category Archives : Conference


Freelancers: Here’s Your Chance to Work at SMWLA This June

Ever dreamed of attending SMWLA? How about an opportunity to work at the event? Our 9th annual conference will be held June 12 to 14 at The Eli and Edythe Broad Stage: 1310 11th St, Santa Monica, CA 90401. We’re hiring several exciting positions spanning registration, production support, programming logistics, and customer service. Please submit […]


SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from poor performance and a […]


The Secret to Overcoming Lead Gen Backlash in B2B? Balance.

B2B marketing is all about striking the right balances. Which metrics matter most, and how should you prioritize? What’s the right combination of automation and brand storytelling? Finally, how much data is too much data? These were the overarching questions addressed in at SMWNYC in a panel featuring Jillian Ryan, Senior B2B Analyst at eMarketer, […]


Why Marketers Need To Adapt To Forge Deeper Connections With Gen Z

Gen Z (aka those born between 1995-2014) comprises 25% of the US population, and will account for 40% of all consumers by 2020. It is the largest and most ethnically diverse generation in history and currently represents around $143 billion in buying power (without factoring in influence on household spending). Gen Z has never known a world […]


How to Optimize Creativity in Your Content Marketing Campaigns

At next week’s Social Media Week conference, we’ll be discussing a number of topics related to our global theme, “Closer.” One of these includes the conflict between community and individualism. While social media was built and intended to forge meaningful relationships, some argue that it has caused more divisiveness than togetherness. One way to bring […]


How to Leverage Consumer Feedback to Drive Better Brand Performance

At our 10th annual Social Media Week conference next week, we’ll host 150+ speakers and subject matter experts who will take the stage to enlighten you on how to take your businesses to new heights through new strategies, tactics, and case studies. The best news? You can start applying the actionable tips as soon as […]


Take Your Social Content Strategy to the Next Level with these Events at #SMWNYC

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career. At SMWNYC, we’re bringing together the most knowledgeable marketing and business minds to […]


Learn What’s Next for Social Media & Society at #SMWNYC

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career. At SMWNYC, thought leaders from the world’s leading publishers, agencies, and brands will […]


18 Events on the Future of Publishing at #SMWNYC

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career. At SMWNYC, publishing giants such as The Atlantic, Vox Media, The New York […]