Category Archives : Conference

Facebook and LinkedIn Join the SMWLDN Lineup

Social Media Week London 2018 is fast approaching, and we’re continuing to bolster the lineup with incredible speakers and panelists to discuss new ideas, trends, and innovations in social media, publishing, and marketing. SAVE UP TO £100 BEFORE PRICES INCREASE! This week alone we’re announcing two new events, hosted by two of the biggest platforms […]

Get ‘Closer’ to Social Media Week Santo Domingo

The first ever Social Media Week Santo Domingo takes place September 10-14 with 30+ speakers representing brands like Taco Bell, Nestle, Universidad Iberoamericana – UNIBE, and Miami Ad School. We spoke with their team about the upcoming event, what sessions they are most excited about, and some of the topics they will discuss during the […]

Facebook Will Speak On Community + Responsibility At SMWLDN

We have an incredibly exciting addition to the SMWLDN lineup to announce. Ian Edwards, the Planning Director for Northern Europe at Facebook, will speak to attendees at the QEII Centre in London. The title of his talk: “Community, Opportunity, and Responsibility.” Not only is Ian an engaging speaker and accomplished in his own right, but […]

Announcing Our Initial Social Media Week London 2018 Lineup

We are excited to announce our first wave of speakers and sessions for the 9th edition of Social Media Week London taking place this 14-16 November! This year’s event will continue our 2018 theme, “Closer,” a conversation on the intensifying conflict between individualism and community. Over three days, we will tackle three big sub-themes including […]

Why Influencer Marketing Is More Than A Brand Awareness Channel

There’s a common fallacy that exists in the marketing industry that data is for performance marketers and creative is for brand marketers. At Social Media Week Los Angeles, Angela Seits, Director of Social Media & Influencer Marketing, PMG cleared away some assumptions to focus on the need for performance and brand to work together within […]

How The Automotive Industry Is Getting Results From Social Media

For many brands, the customer journey has changed. This is especially true for the automotive industry, where people in the market for a new car can move through most of the purchase funnel without ever setting foot in a dealership. At Social Media Week Los Angeles Danielle Shamos, VP of Revenue West Coast, Adaptly, and […]

“Post With Purpose” To Achieve Results With Instagram

Food52, an independent digital food publisher, began as an effort to create the very first crowdsourced cookbook in 2009. Fifty-two weeks and 140 recipes later, co-founders Amanda Hesser and Merrill Stubbs realized they had much more than the raw materials of a cookbook at the fingertips; a community of almost 2 million social media followers […]

New Media Doesn’t Mean New Rules: The Challenges of Chatbots

In 2017, more than 1.3 billion people used Facebook Messenger. Brands are now leveraging Messenger and other chatbot platforms to communicate directly with consumers and deliver relevant content using Big Data and AI technology. However, while chatbots can help brands become closer to consumers, they can also create legal and ethical challenges. These were discussed […]