Category Archives : Culture


‘It’s Complicated’: Unpacking Marketing’s Tenuous Relationship with Tech

When my team held a brainstorming session in late summer 2017 to discuss our global theme for the tenth anniversary of Social Media Week, we could not have possibly imagined what would come in the months to follow—namely, the Cambridge Analytica scandal and an industry-wide about-face regarding the role of tech in society. In some […]


Report: Parents & Families are Driving Voice Technology Adoption

It’s no secret that voice is gaining traction, with the rising popularity of Amazon Echo and Google Home leading the way to greater adoption. Publicis Media recently conducted a study to better understand which types of consumers are driving the growth, and they found that among voice technology’s biggest supports are families. To inform the […]


Facebook is Fighting Fake News with Third-Party Fact-Checkers

In the wake of ongoing criticism around the role of its platform in the 2016 U.S. Presidential Election and other political events, Facebook has announced it will be beefing up the fight against fake news with third-party fact-checkers. Facebook will begin fact-checking photos and videos as one of many updates to “protect and promote civic […]


Lionsgate Produces its First Show For Facebook Watch, a Prank Series From Kim Kardashian

This article was written by Matt Lopez and originally appeared on VIDEOINK. “You Kiddin’ Me” is a 10-episode series, produced by Lionsgate, that features celebrities getting pranked by their kids. In the prank series, the kids will be in charge of pulling off pranks with the help of their parents — and their parents must […]


Digital Stars of the Past Where Are They Now? Part 1

This article was written by Nicolette Acosta and originally appeared on VIDEOINK. From YouTube to You Who? We’ve all done it: Getting lost down the internet rabbit hole and find ourselves watching a favorite video from 2007 (about to be over decade ago if you want to feel old) and while enjoying someone who used […]


Facebook Wants To Bring People Closer By Boosting Local News

Your local news crew is following you, or at least their stories are, thanks to a new Facebook initiative that aligns with the company’s 2018 focus on building community. The news comes just ten days after Facebook said it would be enlisting its users to help score the trustworthiness of content they see in the […]


Facebook Wants Its Community To Rank The Trustworthiness Of News Content

Facebook has recently made headlines with announcements detailing major adjustments to both the News Feed and Messenger app, with the overarching aspiration that time spent on the platform is worthwhile and in support of a strong and meaningful community. Now, the platform’s Head of News Feed, Adam Mosseri, is sharing yet another update: Users will […]


BuzzFeed News’ Head of Programming: Twitter Is The ‘Beating Heart’ Of Journalism

It’s been nearly three months since BuzzFeed News debuted its new millennial-focused social talk show, “AM to DM.” We checked in with Cindy Vanegas-Gesuale, Head of Programming at BuzzFeed News, to hear about how the program came to life and what the team has learned on the journey so far. SMW: How did the concept for […]