Category Archives : facebook

How The Top Social Media Platforms Have Changed And What It Means For Marketers

If you’ve been in social media marketing for several years, you will have experienced first hand how the top platforms change time and again. Whereas some old favorites still remain popular, others that were once widely-used are nowhere near the top of the list and yet others still have gained a huge number of active […]

How To Use Facebook Newsfeed Ads To Grow Your Email List

The ROI of email marketing is as high as it has ever been, but attracting email subscribers is becoming trickier. Fortunately, Facebook is a goldmine of potential email subscribers. Running Facebook Newsfeed ads can be one of the most effective ways to build your list. Facebook Newsfeed ads were introduced in 2012. They have taken […]

8 Ways To Use Facebook Engagement To Boost Sales

In 2008, Facebook was first ranked as the most used social network on a worldwide basis and still holds that position today in terms of active users. Still, its popularity is waning, especially among teens, but don’t count this social media giant out just yet. Facebook provides many opportunities to engage your target audience and […]

Facebook Introduces ‘Memories,’ a Dedicated Section for Reminiscing

Get ready to take more trips down memory lane, courtesy of Facebook’s latest update. Per an official blog post, the social media giant is rolling out a ‘Memories’ page collecting all of our “friendversaries,” special collages, video montages, and more in one dedicated place. The feature will also include “Recaps” featuring seasonal or monthly recaps […]

Comedian Baratunde Thurston Sees Opportunity in Our Personal Data Crisis

Futurist comedian Baratunde Thurston recently penned a Medium post to urge people to think differently about their personal data. His main argument: we care a lot less than we should, and it’s time to take back control. In vein with our 2018 global theme, “Closer,” the piece explains why the evolution of digital technology has […]

Facebook Introduces Marketplace Ads & Bidding for In-App Ads

Facebook is doubling down on its monetization efforts with two important initiatives: bidding for in-app advertising and the rollout of Marketplace ads. For some brief background regarding the first announcement, header bidding is a technology through which publishers can auction off ad impressions via real-time auctions between ad networks. The social media giant first opened […]

Instagram Teases Hour-Long Vertical Video Feature

Fresh from the rumor mill: Instagram may be adding 59 more minutes of airtime to your video uploads. The Facebook-owned photo-sharing app is reportedly preparing to launch a feature that would let users post long-form videos that last up to an hour long, according to The Wall Street Journal. Currently, the time limit for video […]

ICYMI: Privacy Review Alerts Are Headed to Your Facebook Feed

Heads up Facebook users—per an official Newsroom blog post, the social media company is starting to send alerts in the News Feed to prompt you to update your privacy settings. “After updating our data policy and making our privacy controls easier to find, we’re now showing people an alert as they visit News Feed so […]

Facebook to Play “Business Matchmaker” in New Update

At its recent F8 developer conference, Facebook CEO Mark announced that the company is rolling out a dating app feature this year for building “real long-term relationships, not just hookups.” But apparently, the platform’s 200 million users who identify as single aren’t the only people Facebook wants to target its matchmaking efforts towards. Per TechCrunch, […]

Ads Are Coming to Facebook Stories As the Format Hits 150 Million DAUs

At its recent F8 conference, Chris Cox, Chief Product Officer, presented a chart that illustrated the pace at which Stories are accelerating in popularity. In fact, they’re growing at 15x the pace of news feed posts. The company is now reporting that Facebook Stories are viewed by 150 million users every day. As a brief […]