Use social media to boost Your Business
Social media describes a group of technologies including blogs, online networks and online collaboration tools.
Popular social media services such as Facebook, Twitter, YouTube, Pinterest and Google+
Why use social media for your business? – Social media can help you engage with your customers, generate conversation and find out what people are saying about your brand and business.
You can also use it for advertising, promotional giveaways and mobile applications. Social media can be daunting, but with some research and planning, you can use it to your business’s advantage.
Benefits of social media
Search-engine discoverability – Your website’s ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimisation (SEO) strategy.
Brand development – Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
Revenue -The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business’ social media page or sometimes to your website. This can mean that you’re able to benefit from social media without needing to have a channel.